While streaming may be the most convenient way to watch your shows, there’s no denying the magic of movie-going: surround sound, automatic recliners, unlimited access to the butter dispenser... it’s all part of the experience.
What you may not know is that the modern movie multiplex was invented by KC-made company AMC Theatres.
How AMC came to be
In the era of silent films, traveling tent performers — brothers Edward, Maurice, and Barney Dubinsky — settled down in Kansas City to make their names in entertainment. Dubinsky became Durwood, and with the purchase of a historic KC movie house in 1920, Durwood Theaters was born.
Within two decades, Durwood became a force in the Midwestern movie business — operating 40+ theaters in KS and MO, including well-known locations like the Midland and modern-day Mainstreet Theater.
The invention of the multiplex
Fast forward to the 1960s. Color is the new standard and Hollywood productions are getting bigger. Edward’s son, Stan Durwood, takes over as CEO. He renames it “American Multi-cinema” and introduces a revolutionary concept: the world’s first multiplex, the Parkway Twin, at Ward Parkway Center.
While designing the space, Durwood realized it wouldn’t fit one large screen and split the space into two smaller screens. Upon opening, both showed “The Great Escape” until owners realized playing two different movies drew a larger crowd.
Modern moviegoing
Nowadays, multiplexes are the norm, making massive double-feature events like last year’s “Barbenheimer” possible. Oh, and did we mention they also popularized cup-holders on theater seats.
So, the next time you find yourself settling into screening, remember the Kansas City company that had a lot to do with it. After all, AMC Theatres has never strayed far from its roots — the largest movie theater chain in the world is still headquartered in Leawood, KS.
